Manager Sr - Digital Marketing, Atlanta, Georgia

Atlanta, GA, USA
Full time
2024-05-13
R24_0000013152

Company Background:

Genuine Parts Company ("GPC" or the "Company"), founded in 1928 and based in Atlanta, Georgia, is a leading distributor of automotive and industrial replacement parts and value-added services. The Company operates a global portfolio of businesses with more than 10,000 locations across the world. GPC has approximately 50,000 global employees. The Company has operations in the United States, Canada, Mexico, Australia, New Zealand, Indonesia, Singapore, France, the U.K., Germany, Poland, the Netherlands, Belgium, Spain and China.

Position Purpose:

Genuine Parts Company (NAPA Auto Parts) is actively seeking a dedicated Digital Marketing Leader to guide our B2C and B2B performance marketing initiatives. The ideal candidate will have a solid background in managing teams across SEM, SEO, Email/SMS, and digital content. Reporting to the Sr Director of B2C eCommerce & Omni-Channel, this position demands a highly strategic, analytical, and creative individual ready to drive innovation in digital marketing within a dynamic and fast-paced environment. The ideal candidate will have a proven track record of success in digital marketing strategy and execution, team leadership, and cross-functional collaboration to achieve business objectives. Join us to lead our digital marketing efforts into the future, driving growth and delivering exceptional customer experiences.

Responsibilities:

• Lead and execute a comprehensive digital marketing strategy to drive top-line growth through new customer acquisition and consistent ROI optimization across key performance marketing channels.
• Manage a multi-million-dollar marketing budget, overseeing full-funnel acquisition efforts and collaborating with cross-functional teams to scale growth efforts.
• Lead a team of professionals in collaborative efforts across Search Engine Marketing (SEO), Search Engine Marketing (SEM), Email/SMS, and digital content creation.
• Employ a data-driven approach to optimize marketing channel mix, develop new customer acquisition channels, collaborating with the analytics team to develop actionable reporting.
• Other duties as assigned.

Location:

• Atlanta, GA

• We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule.

Desired Qualifications & Experiences:

• Bachelor's degree in marketing, business, technology, or equivalent experience.
• 10 years of experience in digital marketing, with hands-on leadership across multiple marketing channels such as Paid Search, SEO, Email/SMS, Paid Social, Display, Affiliates, and e-commerce.
• 3+ years managing teams and driving consumer e-commerce programs including demand generation & personalization strategies.
• Technically and financially savvy, with experience managing multi-million dollar marketing budgets, leveraging technology for growth, and conducting ROI analysis.
• Strong analytical skills with experience in Adobe or Google Analytics, and familiarity with data warehousing services like BigQuery or Snowflake.
• Proficiency in Google AdWords & Google Search Console
• Familiarly with Email/SMS lifecycle marketing platforms (Adobe Journey Optimizer, Klaviyo)
• Global and entrepreneurial mindset, with excellent communication skills and a passion for creating outstanding customer experiences.

Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.com or create an account to set up email alerts as new job postings become available that meet your interest!

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.


Where permitted by applicable law, successful applicants must be fully vaccinated against COVID-19 prior to start date. COVID-19 vaccination is a condition of employment, subject to an approved accommodation, and proof of vaccination will be required on or prior to start date.

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.



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